
Ladies and gentlemen, I have a dream. I dream of a day when some one will crate a pricing model that will work, a crazy dream that we can consume our entertainment in a more organic way that does not require us to give a crap about the developer because its no longer an issue we need worry about! let me digress and talk about other forms of communication and entertainment.
Telephone companies all have different prices and payments and networks and handsets but I can use my home telephone (A land line in the UK) and call a mobile telephone in Beijing or use my mobile phone to text a friend in Russia (I have no friends in these places but I am trying to make a point) so how the companies make money from connecting to different companies or devices does not cross my mind. I pay my bill and my phone works. I don’t even pay allot for it. its a fair price for the most part.
Then there is television, I do not watch allot of television but i have one, and i have one of those DVB ‘Freeview’ Recorders that are popular over here in England and i use it to record the occasional programme that i am interested in or an entire season of south park as its shown then i can sit down and watch it at my leisure skipping any commercials as i go, this is not illegal, its a perfectly fine thing to do, granted those advertisers are getting ignored but its just not my problem. I pay my TV licence fee every year and buy the right to expect reasonable quality entertainment whenever i want it.
Now for the enigma or radio, I turn it on, i turn it off, i listen for traffic announcements in my car i pay pretty much nothing for it and often ignore it in favour of CD’s. how do they get funding? i just don’t care.
The Movie industry. I do not go to the cinema allot because i think its expensive but the movie industry has found a way to get my money or at least offer me its work as I can buy DVD’s of movies a few months old for literally £3 at Asda (Wal-Mart) if a movie is released on DVD and i really want it i can grab it for about £9 if i shop around.
Every industry has this more organic approach to its prices even the music industry is catching up by supporting digital purchasing and services like Spotify are bringing on demand music to a larger number of people for a better price than years gone by.
With all this in mind i can not see why as gamers we are constantly reminded by developers and publishers that it costs allot to make a game. shy should we care? it takes allot of money to make a movie but the cost of production is rarely more than a foot note in movie magazines. with games, especially MMO’s we are constantly reminded that people need our money. with item shops and subscriptions and the huge price of new release titles we can not avoid the plea from all involved to be aware of their need for our shiny coins.
I do not think that the games industry is charging too much in the traditional sense but i think they hare struggling to find a more organic way of charging us. at the moment they are using social proofing to make us want cosmetic items in item stores, the idea being that lots of people have a cool hat so we will want a cool hat too. and it works for the most part but we are still aware that we are shelling out cash for this stuff where are when i buy a movie i am aware that i want the movie while the cost is a footnote in my mind because of the way its marketed, organically. you see the cost of the movie is to advertised the movie is and when i want to see it i may stop and think that the cinema ticket is too much but when i see it in a store i want the movie and i get the movie. there are options open to me.
now, I’ll stop digressing and get back to my point. A new game comes out, i am aware of the £30 I need to spend, i am happy to spend that but they i have to give the game my credit card info so i can keep playing after the included 30 days is up, they don't wait 30 days to ask for it, i have to give it to them when i install the game. then at some point in my first month (and this is happening more and more) i will be shown an item shop where i can buy things, its not even subtly pointed to its opened and shown to me most the time.
while all this is happening there are constantly reports an articles on the web about the games financial success or failure and if its not looking good, if people don’t spend enough they may close the game forever so spend spend spend! but what if i spend too little and the game does close? all the money i DID spend will be lost for ever so i don’t want to spend any more.
This is stupid! I should not be this aware of the financial side of my entertainment. My point, and i have worked hard to make it a perfect hit is that its irrelevant how much we pay for any for of entertainment as long as we can pay it and forget about it, it its more than we want to pay there should be simple compromises and then no more worry. even the BBC understand this and have made totally free video games that granted are not fantastic but we are not once asked to wonder how they make money on this.
in my opinion this is the key to getting more people to play video games, make is cheaper and make it more friendly when it comes to any financial decision. do force people to part with credit card numbers and spam a price tag with every fun advertisement. just advertise your product and make it good.
I could talk for hours about how the constant advertisements of xbox live (a service you already pay for) literally drove me away from the platform and how game piracy is a symptom of a sick industry that makes it more convenient to have a ‘fixed’ torrent than the hassle of making your legitimate version work properly but for now ill just leave it here. I do not pirate games, if they make silly DRM or over charge ill just not play it but i totally understand people who do get their games this way, on some level it makes sense.
Please don’t respond to this with explanations of how TV shows make money or how radio broadcasters charge because i do know this and that's not really my point. i want to know why as gamers we have to be so aware of the cost all the time and are asked to care so much about other people pirating that we get punished with harsh DRM. is it advertising errors on the developers part or the nature of us hard core gamers?