So when I played the beta for TOR a few months ago, why did I bounce off it, quickly discounting it as a WoW clone (a criticism that still has a measure of truth to it). I have since come to the conclusion that when I play a free to play game, even something like an open beta, I expect to be disappointed. I think that when a game is free to play, instead of giving it a fair chance, I unfairly demand that it amazes me within seconds. This is not a demand that I put on the games I buy. This even extended to Rift which I won a copy of. I played a handful of hours before getting bored, though I think I had already made my mind up before playing it that I wasn't interested.
I believe, nah hope, that I am not the only one who thinks like this. If a game wants me to invest time into it, then I need to feel a connection to the game. So in the case of normal games the money i have paid forms a sort of informal contract, I have paid for you, so I will (in some cases eventually) play you. However with free to play there isn't that investment, so even if the game is really good, there isn't that nagging voice in the back of my head saying I should play it because I am invested in it.
Humm maybe if I am interested in a free to play game, the first thing I should do is stump up £20 just to make sure I play it, though I guess that kind of defeats the purpose really. So until the free to play game comes along that literally stuns me (I have high hopes for both Firefall and Planetside 2), I will keep shelling out for "proper" games.